










"I showed the America I knew and observed to others who might not have noticed." N. Rockwell
The saying "As American as apple pie, baseball and Chevrolet as catchy as it is, always seemed woefully inadequate to me. Heck, I drive a Volkswagen, I prefer Pecan, and I'm not really into sports. I would however rephrase the slogan - as American as, Liberty, Jazz, and Norman Rockwell. These were the things I pondered as I made my way to the entrance of the Norman Rockwell Museum in Stockbridge, MA.
The newly built museum (moved from the old corner house in quaint downtown Stockbridge) in 1993 for 4.4 million dollars sits neatly on 36 picturesque acres in the Berkshires. Overlooking the Housatonic River, the stately structure hosts the "world's largest and most significant collection of original Rockwell art." App. 4000 original works, in which app. 600 pieces are rotated three times a year to satisfy even the most ardent Rockwell fan.
Interesting enough, the museum who dedicates itself solely to Rockwell, is only one of a handful of art-houses in the country to focus on a single artist.
The Rockwell Archive holds more than 100,000 photos, letters and mementos from his life.
The small, red studio, moved also with the museum, sits neatly on a hill holding Rockwell's original contents, giving the viewer a nice rememberance of his inner workings. It was his (Rockwell's) desire to share with the public, his working progress.
Entering, I noticed how neat and orderly the museum was, mimicking Rockwell's Life and his works. Rounded walls, paintings spaced evenly about, walls different colors. Tasteful, supportive benches waiting for the viewer to ponder. The museum has the aura of - come inside and stay awhile feel to it. Neighborly and friendly, warm and inviting sans the pomposity.
Part of the problem while viewing Rockwell's works is that, many rate very high, making it hard to narrow down to one favorite. Gazing at a Rockwell, I use a different approach. I employ the "emotional quotient" in determining how much I enjoy the actual painting. This was one of the factors in choosing Rockwell's painting "New Kids in the Neighborhood - 1967 - Oil on Canvas - for Look Magazine.
Born in New York City in 1884, Norman Rockwell - an 20th Century American Painter / Illustrator- always wanted to be an artist. Having the support from his parents at an early age, he enrolled in the New York School of Art (Chase School) where he began his love of exploring the mediums. Leaving in 1910, he enrolled in the National Academy of Design, where he studied with Thomas Fogarty and George Bridgman. Fogarty guiding him in illustration and Bridgman in technical skills. Something he (Rockwell) always looked fondly back at.
Striking success early, Rockwell in his teens, landed the job as Art Director of Boy's Life. At 21, moved to New Rochelle, New York where he worked with famed cartoonist, Clyde Forsythe. In 1916, at a mere 22, he painted his first Saturday Evening Post, something he would do for the next forty-seven years. In all he produced app. 321 covers for the magazine.
The 30's and 40's is considered to be Rockwell's most productive years. After a failed first marriage, he married Mary Barstow, where they raised three sons, Jarvis, Thomas and Peter. Shortly, the family moved to Arlington, VT.
It was around this time where he was commissioned by FDR to produce works to promote the American Ideals during the war. In 1943, Rockwell painted the "Four Freedoms - Freedom of Speech, To Worship, From Want and From Fear." In all, Rockwell raised more than 130 million dollars for the war effort.
1943 also brought disaster to Rockwell, as a fire surrended many of his original works.
A seasoned traveller, Rockwell moved his family to Stockbridge in the 50's, one of the most beautiful places in America. It was during this time where he was at his most prolific, producing over 4000 original pieces in all.
The changes in the 60's in America, brought about changes in Rockwell, where he ended his relationship with the Saturday Evening Post, and began his work for Look magazine. Something he would pursue for over ten years. At Look, Rockwell began shifting from American semtimentality to deeper concerns - civil rights, war on poverty, and space travel.
Some highlights from Rockwell's twilight years. He received the Presidential Medal, the highest civialian award in 1977. He also received the Silver Buffalo Award, the highest honor given by the Boy Scouts. Something that Rockwell treasured, as many of his works centered on the ideals of the scouts. It was also at this time where he began to transfer his trust, paintings and studio due to failing health.
Rockwell passed in 1978.
"The Frank Capra of the Art World".
Approaching the painting - New Kids in the Neighborhood, 1967, I notice a struggle. The struggle however, is not in the piece, but with me. One of the interesting traits of Rockwell, is his ability to involve the viewer directly in the painting, a silent observer, not able to interfere with the proceedings, but only to discern. My conflict is to involve myself as an active participant, not as part of the "third wall."
The most qualifying attribute of a Rockwell work is his attention to detail. In his paintings, viewed as simplistic by some, belies a crystal clear image of "what you see is what you get," type of mentality. Notice the dirt on the two oldest children's sneakers. Notice also the dirt on the bottom of the truck, a type of balance, another determining factor. I fear much of art tries to manipulate the viewer in some way. Like some snake oil salesman dabbling in whatever medium is available at the time. I like Rockwell's lack of pretension, his ability to let the viewer see (or not see) whats up on the canvas. The beauty lies in the simplicity, as much as an desired piece of furniture or other implied artifact.
The main subjects in the painting, all children, two black and three white, strike a type of balance and detail mentioned earlier. Two of the oldest children, both the same height, same expression, same posture, having "seen" more of the world than their younger siblings. Notice the body language of the white children, more curious of the new arrivals. The use of the Black dog of the white children, and the white cat for the black children also enhances balance. The boys interest in baseball, a common trait that many share, regardless of color, is seen as a good starting point.
I also like the sparce use of pink and red. The little black girl, dressed all in pink. While the white girl, has a hint of pink in her hair, shows another type of balance that can be achieved. The use of red, shown only on a lamp, is perhaps subdued to show that enough blood has been spilled, and it's time for a new color to emerge.
An interesting option of the painting is that the two adults, the moving gentleman, and the barely seen adult behind the curtain, are not the main focus. In fact, they are "barely there." Perhaps a little child will lead them?
Critics of Rockwell, and they are plenty, deem his work as petty, bourgeois and kitsch. Writer Vladmir Nabokov, uses the word banal is describing Rockwell. Film producer Martin Rack, while working with Rockwell on the film Stagecoach stated," many years of Saturday Evening Post training you have given the American public has become your own trap." Only Rockwell knows for sure.
Until next time......